Retain Loyalty
If you want to increase sales in this economy....
You must think outside the box.
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Your customers are swimming in sales messages. And they’re being pursued by countless brands and your competition.
How can you keep their attention, their time, and their dollar and get them to come back to you again and again? Our tape measure program makes improving your customer loyalty possible, and even profitable.
Once you have a clear understanding of your customers, then you have the key to establishing and maintaining their loyalty. This is exactly where ''customer loyalty programs'' start.
In our industry, (where the Contractor or DIY Customer is the key demographic) we have tested our product's acceptance in the Contractor Market Place. Using this tape measure, we can help you build customer loyalty using real insights and loyalty marketing strategies.Our ISO 9001 Certified Contractor tape measures is the perfect vehicle for this program. We can help you understand how to cultivate stronger relationships with your existing customers and also to get new customers using this simple tool.
To make Customers loyal and have repeat business, means your brand/strategy has to stand out for value and service. Your message must motivate action and the customers must come back again and again. In this tight economy so many factors play a vital role but the most important factor in the minds of most of your customers is how they can save money.
''Loyalty marketing'' has become a key strategy for most smart companies in today’s competitive marketplace, and it is based on two simple premises:
1) The longer your regular customers stay loyal, the more profitable they become.
2) The more market share in your demographic you can ''steal'' and retain through the ''customer loyalty programs'', the faster your establishments will grow.
AT JC MARKETING ADVANTEDGE, can help you create these common strategies with an uncommonly robust but counter intuitive customer loyalty program using THE TOOL most used by a Contractor.. A CONTRACTOR QUALITY TAPE MEASURE.
We recognize that you have specific objectives to make your business profitable. The most important of which should be:
Frequency: Driving customers to make purchases more often.
Customer Retention: Improving loyalty strategies that will create exit barriers to prevent defection of valuable customers.
Relationship Building: Developing two-way communication to enhance customer learning and satisfaction.
Advocacy: Creating customers loyal enough to promote your brand to others and refer new customers.
Tracking: Tracking all of the above through unique sequencing using unique membership account numbers on the tape measure which will allow you to reward/rebate/award your loyal customers with promotions that you decide will work for your specific business and clientele.
New Customer Creation: Remember that in today's economy it is a zero sum game.There is no infinite pool of customers or jobs. Someone is winning and someone is losing. The more market share in your demographic you can ''steal'' and retain through the customer loyalty program , the more robust your establishments growth will be. Its not rocket science!
Your approach to creating ''customer loyalty solutions'' for your business must necessarily have these five steps:
Needs assessment
Customer analysis
Program design
Fast program implementation.
Continual optimization.
You need to answer these questions to be able to effectively begin right away. Paralysis by Analysis which is typically followed by procrastination should not be an option.
Doing nothing in today's market is the equivalent of killing a company slowly. Nothing will change until you change it.
ASK YOURSELF.....
Who are my best customers?
Can the help provided by a loyalty program benefit my business objectives?
Is there a high chance that my customer will defect?
Is there a way that I can maximize the value of my customers?
How do I ''steal'' more market share (customers) to offset the lessening demand for product due to current economic conditions.
The most effective way to attain some of these goals is
1) A cumulative ''Customer Rewards Program''
Stimulate desired behavior in your customers and develop long term, profitable relationships with ''points-based'' or ''instant rebates- based'' customer rewards programs. Provide customers with the ability to accumulate and redeem points for rewards or get immediate cash discounts for belonging to your group or combining the two options, while keeping your programs fresh and successful through continual evaluation. Signage inside the establishment should be used to tell them what they will get for that day/week/month for being a member!.
2) Create A Partnership Marketing with Your Suppliers
Form strategic alliances with various suppliers that allow both partners to achieve their individual objectives with this customer loyalty program. This assures the supplier partner that your business will move more of their products
Using our Tape Measure Program you can actually achieve these goals for a very small cost. Tape measures are the most used tool in our industry and Contracts wear one on their belt every day work without beings asked or reminded to do so. Its part of their ''dress code''!. This means you will not have to train your customers to carry their rewards card with them. No need to hammer home the message of ''don't leave home without it''
(David Ogilvy of Ogilvy & Mather developed the highly successful Don't Leave Home Without Them ad campaign for American Express Traveler's Cheques. Its is one of the most memorable lines in our marketing lexicon)
And amazingly... a Contractor will almost never leaves home without a tape measure on his belt. We just use that sweet spot to use as our marketing location. Remember its always about location. location location!
*** DIY Customers can be attracted to your business in exactly the same way. They too have a tool box and every project they embark on most probably starts with measuring something. That needs a tape measure... and a ''Customer Loyalty'' program tape measure can make them loyal customers too!
EACH TAPE MEASURE HAS A UNIQUE CUSTOMER NUMBER ON THE LABEL. THIS IS THE CUSTOMER'S UNIQUE ACCOUNT NUMBER
This number can be based on your existing customer number sequence or you can create one for the prgram.
Shown below is an example of a sequentially numbered barcode label on the back of a tape measure.
Made of heavy duty wear resistant polyester it will last as long as the tape measure! You can also imprint a small Custom Message on the Top of the code. If you are using scanners the second pictures shows another option. Use your sequential customer number to track your customers.
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EITHER WAY YOU CAN TRACK YOUR CUSTOMER SPENDING.
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CALL ME TO CREATE AN EFFECTIVE MARKETING STRATEGY FOR YOU!
IF IT WORKS FOR COMPANIES LIKE CVS/RITE AID, VONS, SOUTHWEST AIRLINES, SAM'S CLUB, COSTCO WHOLESALE....
AND HUNDREDS OF OTHER MAJOR COMPANIES, WHO PAY MARKETING COMPANIES BIG BUCKS TO CREATE THEIR PROGRAMS...
CAN YOU AFFORD TO WAIT WHEN YOU CAN DO IT SO CHEAP ??????
ORDER TODAY
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