JC MARKETING ADVANTEDGE
CUSTOMER BRANDED AD SPECIALTY PRODUCTS & CONTRACTOR GEAR SINCE 1991
GET NEW CUSTOMERS We'll help you create a marketing strategy using our tape measures with some kind of membership Crad imprinted on the label so you can use it to make Contractors and other customers members of your own CONTRACTOR CLUB. Tie it in with all the other froms of marketing you have! Contractors who have jobs are working now The question is … ARE THEY BUYING FROM YOUR COMPANY? Lets face it… business is slower than usual and times are tight in most areas of the country. So its no a “no brainer” that you should advertise and market your business more TO GET THAT CONTRACTOR TO BUY FROM YOU RIGHT ? I am sure you “get it” but…yet, the question becomes where do you find the necessary marketing money to do that? The answer is in YOUR Co-Op Ad Dollars that most manufacturers you buy from direct have allocated to you whether you know it or not. Typically, they’ve set aside 2%-5% of your purchased dollar value, to use in some form of co-promotion. That’s where we come in. We’re authorized by most manufacturers as a promotional product category where you can apply your accrued dollars to use as a marketing giveaway & resale items with your name and the manufacturer’s name on them. Just imagine using tools that contractors really use and appreciate, like our tape measures 6 in1 Screwdrivers, Coffee Mugs & Laser pointer flashlights as marketing tools to generate business.
So let me tell you how to go about getting YOUR Co-op and using it on our products. Here are three ways:
(1) The quickest is to phone your friendly manufacturers reps and ask them how much money they have available for you and get them to approve the funds for use on our products. With our program, even smallest amounts of money here and there from various manufacturers, money we call “Remnant Co-op dollars”, can be put together to make your purchase. We custom imprint various co-op products at no extra cost.
(2) You can use the “Request for co-op” form and get pre-authorization to buy our products by filling it out and faxing the form that I’m transmitting with this fax. You will see that the form talks about an even with a deadline. This speeds up the process of getting answers. Ask every factory for at least $2000.00. They will tell you how much you have. Many times its a lot less than $2000.00. But no worries we will make separate imprints for FREE for each portion of co-op you have.
(3) If you’re too busy, we can call your rep on your behalf and update him on the information and try to get him to approve the co-op for you.
Please be fully aware that your Co-op is a “USE IT OR LOSE IT” deal. It isn’t carried over from year to year, and manufacturers cut it back, without notice. So, don’t delay. Transmute it into tangible products that can actually help you increase your business today! Please call us to discuss! We have many products you can use the co-op on so you can get into the marketing aspect of our products. What we have done for the past 20 years is cross over the traditional boundary of being a tool manufacturer and have entered into the unique and esoteric world of supplying private labeled contractor gear to the Construction related suppliers nationwide so that they can in turn use our products as BUSINESS GENERATORS. These companies buy our products because they understand that retaining their ever shrinking pool of Contractors that Home Depot and Lowes and other big box retailers are enticing is key to staying in business. There is no more time for any business to continue to do “business as usual” and expect growth. Growth requires new ideas and new thinking. We have been at the forefront of this direction for 20 years. Lets talk and let me show you how to generate new business and keep the old. We sell a limited line of products that will impact your bottom line if used effectively. It takes a new kind of marketing manager who sees the new paradigms and will take the risk to try new strategies to help larger companies like yours navigate through these tough times. Look at the accompanying products offers and you can see the concept clearly. Nobody can do what we do. It’s the imprinting of effective marketing messages on the products that contractors use the most that makes us different. PROSPECTING FOR NEW CUSTOMERS.
The second attachment is the example of a flier we created that you can print up and stamp or imprint your company name into the insert area and mail to any and all prospective CONTRACTOR CUSTOMERS to get them to come to your business. Then the label on the tape measure with the rebate or the cash back offer makes the tape measure the equivalent of a CVS card or a Sam's Club Card on them and they will be back again and again to buy more product from you over the year. This is how you generate new business to sustain growth and profitability. Here are some track able statistics: CLICK HERE TO SEE A SAMPLE OF A PROSPECTING FLIER |
