JC MARKETING ADVANTEDGE
CUSTOMER BRANDED CONTRACTOR GEAR SINCE 1991
Club Label Program GET YOUR CONTRACTOR CUSTOMERS TO COME BACK TO YOUR STORE AGAIN AND AGAIN. THE MARKETING CONCEPT: MEMBERSHIP DISCOUNTS ON THE LABEL If you make the label on the tape measure a discount coupon by imprinting it with some form of “membership discount”, which is offered for presenting the tape measure at time of purchase at the branch or calling in an order over the phone, then you have achieved a higher level of marketing “mojo” using the tape measure at that branch level. Every type of Contractor wears a tape measure on their belts every day they work. They also have hand tools and contractor gear in their toolbox or nail bag. All these tools should have your business name and phone number on them with a marketing message so they become business generators for your business. IF THEY DO, THE CONTRACTORS WILL CALL YOU FROM THE PHONE NUMBER ON THEIR BELT and order other materials they need and use the discount offered on the tape measure or tool. Why do you think Sam’s Club, Costco and Rite Aid and so many other smart retailers have created the “membership cards” concept? It makes customers more loyal. It’s a loyalty that comes from their self-interest, and a benefit of savings by going back to the business. Tap into this with the membership discount concept label on the Custom Imprinted Measuring Tapes. Whether its a FREE BOTTLE OF WATER every time they come or a FREE PAIR OF GLOVES every time they spend $ 100.00 or a 10% DISCOUNT ON UNADVERTIZED PRODUCTS something on the label is better than JUST YOUR NAME!!
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